About me
Product Designer with 4+ years of experience leading 0-to-1 product design across SaaS, EdTech, Web3, and AI platforms. I specialize in translating complex systems into clear, scalable user experiences, managing everything from information architecture to high-fidelity developer handoff. Known for embedding AI throughout the design process to accelerate delivery and innovating across mobile apps, conversational UIs, and gamified systems.
I got into design through animation — a curiosity about how things move, how they feel, and why some things hold attention while others don't. That question never really went away. It just grew into something bigger.
I believe you can't always trace where an idea comes from. A conversation, a film, something you noticed on a walk — any of it can spark a thread that quietly transforms what you're designing, sometimes immediately, sometimes months later. Life experience doesn't stay outside the work. It finds its way in — through the way you frame a problem, the visual instinct you bring to a layout, the empathy you have for the person on the other side of the screen.
That's not a philosophy I arrived at consciously. It's just what I've noticed to be true.
If you're building something and need a designer who thinks carefully, works close to the product, and brings more to the table than the brief asked for — I'd like to hear about it.
Based in India · Available for remote work worldwide
Work Experience
School of Coding & AI
Senior UI/UX Designer · 2025 – Present
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Led end-to-end design across three simultaneous products — a gamified mobile learning app (live on Google Play with Aston University), an investment platform, and an enterprise HRMS platform
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Designed a full gamification architecture: XP system, mascot evolution, linear progression, and reward systems — with 20+ diverse animated characters across three narrative levels
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Built a design system for a five-role HRMS platform before hi-fi, enabling a junior designer to work across 17 modules in parallel without inconsistency
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Produced locked Screen-by-Screen Design Documents for developer handoff, including mascot dialogue, emotional states, and interaction rules
Freelance
Product Designer · 2025
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Sole designer across seven products in AI, hospitality, fintech, Web3, and 3D printing — each taken from brief to hi-fi handoff
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Rebuilt a table tennis club's full digital ecosystem (mobile app, live TV display, Hebrew RTL version, admin back office) — app live on Google Play (Israel), iOS submission imminent
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Designed an AI-first crypto portfolio platform with a Magic Loop approval model and multi-trade Action Center
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Other work spanned: a conversational AI hotel concierge tablet UI (with full accessibility support), a 3D printing marketplace with AI model generation and dual-persona UX, and three live web products
WeAddo
UI/UX Designer · 2025
Designed e-commerce and organisational websites across multiple client briefs.
Ment Tech Labs
UI/UX Designer · 2024
Designed interfaces for Web3 products including dApps and crypto dashboards.
Greysprings Software Solution
UI/UX Designer & Game Designer · 2021 – 2024
Improved gameplay and narrative in a kids' activity app, contributing to a 70% increase in playtime. Designed immersive gaming experiences including characters, backgrounds, and mechanics.
Pratilipi
Graphic Designer Intern · 2021
Created marketing visuals for the Pratilipi Comics app, contributing to a 15% increase in app installs.
Skills
Product & UX Design: Product Design · UX Design · UI Design · 0-to-1 Product Design · Information Architecture · User Flow Design · Wireframing · Rapid Prototyping · Interaction Design · Design Systems · Component Libraries · Design Tokens · Mobile App Design · Web Design · Dashboard Design · Data Visualisation · Conversational UI Design · Game Design · Gamification · Game Mechanics · Character Design · Character Animation · Physical-Digital Integration · Accessibility Design · RTL Localisation (Hebrew)
AI-Integrated Design: AI-Assisted Research Synthesis · AI-Assisted Wireframing · AI-Assisted Hi-Fi Exploration · AI Flow Logic Mapping · AI UI Copy Generation · AI Image Generation · Prompt Engineering for Design Workflows
Domain Expertise: Enterprise SaaS · EdTech · Fintech · Web3 & dApp Design · Hospitality Technology · Investment Platforms · HRMS Platforms · E-commerce
Tools: Figma · Figma Make · Figma Sites · Blender · Spline 3D · ChatGPT · Codex · Claude AI · Gemini · Adobe Creative Suite
Award
DCDC-6 Animation Design Winner — Character Design of Covid-19 Indian Institute of Technology Bombay · 2020
Certification
Game Design: Art and Concepts Specialisation California Institute of the Arts · 2023
Languages
English · Hindi